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Amanda Holden - baby teeth ring
Hailey Bieber - custom birthstone bracelet & necklace
Sadie Robertson - forget-me-not ring
Rihanna - custom birthstone necklace
Olivia Culpo - custom birthstone bracelet
Lanie Churco - breastmilk & pregnancy test rings
Lauren Alaina - custom birthstone bracelet
Lauren Paley - breastmilk necklace
Iskra Lawrence - travel rings
Cassie Lee - breastmilk ring
Jessica McKay - breastmilk ring
Sue Rose - diamond engagement ring
1. Viral Trend Alert: The Teeth Ring That's Breaking the Internet (and Parenting Norms)
Perfect For: BuzzFeed, TODAY Parents, PopSugar, Insider, Vice, The Cut, TikTok News Segments, Mashable, DazedPitch
Pitch Angle: From TikTok to tabloids, Milk Couture Co.'s latest launch “The Teeth Ring” is taking over parenting feeds with equal parts fascination and debate. This pitch tells the story of how a once-niche concept became a viral sensation overnight.
2. Magazine Feature: Why Milk Couture Is the New Status Symbol Among Modern Moms
Perfect For: Vogue, Harper’s Bazaar, InStyle, Elle, Marie Claire
Pitch Angle: A trend-forward deep dive into the rise of luxury keepsake jewelry, with a focus on Milk Couture Co. 's high-end aesthetic. This story explores how motherhood and memory are being redefined through design offering a compelling blend of fashion, emotion, and innovation. Highlight Cait’s design process, the materials used (breastmilk, ashes, florals), and how it fits into the “quiet luxury” movement.
3. Emotional & Wellness Feature: The Jewelry Helping Women Heal After Loss and Milestones
Perfect For: Parents Magazine, The Bump, MindBodyGreen, Refinery29, Well+Good
Pitch Angle: A thoughtful and compassionate article on how women are using keepsake jewelry to process everything from miscarriage to breastfeeding journeys. This piece focuses on mental health, identity, and emotional recovery. It includes expert commentary (Cait as a creative grief innovator), client testimonials, and insights into how keepsake rituals can be therapeutic.
4. TV/Feature Segment: The Couture of Motherhood: How One Woman Turned Her Grief Into Jewelry That Heals
Perfect For: National morning shows (e.g., Good Morning America, The Today Show), lifestyle, TV segments, local news features, or Oprah Daily.
Pitch Angle: Feature a powerful human-interest story about founder Cait Robertson, who transformed the pain of miscarriage into a healing art form that’s now helping thousands of women worldwide. The segment could include visuals of the jewelry-making process, testimonials from clients, and an emotional interview with Cait about grief, healing, and redefining motherhood through modern heirlooms.
Cait Robertson didn’t follow a traditional path to entrepreneurship and that’s exactly why her approach to brand-building is resonating across industries. As the founder and CEO of Milk Couture Co, a direct-to-consumer keepsake jewelry brand, Robertson has turned a deeply personal product into a rapidly scaling business combining emotional intelligence, digital fluency, and product innovation in a category that’s been historically underserved.
After earning her B.S. in Business Marketing and her M.S. in Speech Pathology (CCC-SLP), Robertson moved through a series of seemingly unrelated careers, first as a singer-songwriter, then as a licensed speech pathologist, and eventually as a recipe developer and content strategist for a nutrition app. It was during this time, growing an engaged digital community through her platform @themacroexperiment, that she mastered the art of authentic storytelling, brand positioning, and building at the intersection of content and commerce.
In 2022, she launched Milk Couture Co from her garage a solo operation with one assistant and a vision to create high-end, emotionally resonant jewelry for mothers. Less than three years later, she’s fulfilled over 6,000 orders, expanded into a full studio space with a six-person team, and introduced several new product lines, including a ten-piece ring collection, custom diamond and moissanite engagement rings, and the highly anticipated Dainty Charm Collection set to launch this fall.
Robertson’s success is rooted in her ability to identify niche emotional value, breast milk, ashes, birthstones, or meaningful heirlooms and transform it into lasting luxury. Her brand isn't just growing; it's redefining what modern keepsake jewelry can look and feel like, blending elevated design with deep sentimentality.
As she looks ahead to 2026, Robertson plans to expand Milk Couture’s charm category, explore strategic partnerships, and introduce new capsule collections all while continuing to do what she does best: connect with her audience at scale, build with authenticity, and create products that hold meaning beyond the moment.
Franklin, TN - In an industry where trends change fast but meaning is rare, Milk Couture Co. is quietly and beautifully disrupting everything we thought we knew about keepsake jewelry. Founded in 2022 by Cait Robertson, the Tennessee-based brand has become a viral sensation and emotional lifeline, creating bespoke, hand-crafted pieces from breastmilk, ashes, umbilical cord, dried wedding florals, and even baby teeth.
If it sounds intimate, that’s because it is. But what sets Milk Couture apart is its luxury aesthetic, think luminous opals, custom birthstones, and heirloom-quality craftsmanship. These are not tokens of sentimentality. They are artful, wearable tributes equal parts story and style. Milk Couture Co. was born from heartbreak. After experiencing a miscarriage in 2018, Cait Robertson found herself searching for something tangible to honor the life she’d lost, something beautiful, sacred, and lasting. That longing soon evolved into a creative mission: to help others preserve their own most personal moments through fine jewelry.
“There’s this quiet grief so many women carry from miscarriage, infant loss, or even the bittersweet end of breastfeeding. I wanted to create something that held space for those emotions but also celebrated the love that never leaves,” says Cait.
What began as a personal healing practice soon became a movement. When a video of her crafting a breastmilk ring went viral the day after her official launch, everything changed. From a small-batch artisan to a full-scale operation almost overnight, Milk Couture Co. tapped into something the mainstream market had overlooked: that modern motherhood deserves modern heirlooms.
With over 6,000 orders to date, Milk Couture’s pieces are worn by women across the globe, each one carrying a story inside it. A pendant infused with cremation ashes. A ring set with petals from a bridal bouquet. A delicate charm holding the milk from a final breastfeeding session. These are not just accessories. They are emotional artifacts, luxury jewelry for life’s most fleeting, sacred, and transformative moments.
“There’s a gap between how deeply we feel certain milestones and how little we have to mark them. Our pieces bridge that gap with intention and beauty,” Cait adds.
With its rising cult following and timeless meets trend aesthetic, it’s no surprise that Milk Couture Co. is fast becoming a celebrity favorite and a must-have in the mom community. It's couture with a conscience, redefining not just what we wear, but why we wear it.
About Milk Couture Co.:
Founded in 2022 in Franklin, Tennessee, Milk Couture Co. is a luxury keepsake jewelry brand that transforms personal elements breastmilk, ashes, umbilical cords, florals into high-end, handcrafted jewelry. With every piece, the brand honors the sacredness of life’s transitions, celebrating motherhood, grief, love, and legacy with elegance and emotion.
For media requests, interviews, or partnership opportunities, contact:
email: cait@milkcouture.co
www.milkcoutureco.com
@milkcoutureco on Instagram
At Milk Couture Co., your trust is everything. Our unwavering commitment to ethics and excellence has earned us an A+ rating and full accreditation with the Better Business Bureau®.